Digi Fest is an annual senior portfolio showcase for Digital Media students at the University of Houston. The primary goal of this project is to create personalized invitation cards to so employers attend the event. We used variable printing based on data to market Digi Fest according to each employer's niche. I also ensured that the design of the marketing materials aligns with the University of Houston's brand. I aimed to create a visually appealing campaign that highlights the unique talents and skills of the Digital Media students.